ST AUSTELL Brewery is continuing its partnership with South West 660, a road trip which follows the coast of the region.

South West 660, split into 12 sections, starts in Poole, Dorset, and ends in Watchet, Somerset, and highlights eating, sleeping and drinking experiences in the region, including a number of St Austell Brewery pubs.

The partnership has resulted in ongoing awareness of the region, encouraging year-round visitors.

Co-founder of South West 660 Mark Godfrey said: “We are thrilled to extend our partnership with St Austell Brewery. Over the past three years, we have collaborated closely to create memorable experiences that not only boost tourism but also showcase the very best of the South West.”

St Austell Brewery head of pub marketing and guest experience Amy Walters said: “We have built a strong and collaborative relationship with the South West 660 team, and it continues to be a pleasure to work together.

“We are excited to continue our partnership, supporting their efforts to elevate tourism and highlight the best this beautiful region has to offer.”

The brewery has also partnered with Scottish Power to install more than 300 public electric vehicle chargers in its pub car parks across the South West.