First pictures of the Narrowcliff development were revealed earlier this year leading to a number of objections.

The development, which would take the place of the Narrowcliff Hotel, Hotel Bristol and several residential properties, was described as “hideous” and a “monstrosity”.

Developers Salboy released the pictures as part of a public consultation process ahead of submitting a planning application.

Since then, the developer’s website has said plans, which had initially been proposed to have a 77-bedroom hotel, 170 apartments, restaurants and shops, were being reviewed.

Now new documents suggest the development would have up to 180 residential units and a 44-bedroom aparthotel.

The details have been revealed in a document the developer has submitted to Cornwall Council to see whether an Environmental Impact Assessment (EIA) is required ahead of a planning application being submitted.

As part of that, the developer has submitted a 47-page town and visual impact assessment which shows a number of different viewpoints of the site. These images show what is there now and what the view will be once the development is complete with CGI projections.

The proposed development is for five buildings which would each have between three and 10 storeys.

The written report says: “The proposed development... seeks to create a new landmark building much in the way the Atlantic and Headland hotels did in their era.”

It states the visual effects “are largely considered to be beneficial in nature largely due to the strength of design and the way in which it addresses its setting.

“Adverse effects are, however, recorded where it appears as a substantial isolated, unconnected element, often on the skyline in views from quiet residential areas.”

l The document can be viewed by searching for PA22/10429 on Cornwall Council’s planning portal at cornwall.gov.uk.