A ST AUSTELL jeweller has launched a new collection which will, in part, help two Cornish charities.

Ten per cent of the profits from the sale of items in the Senara Collection from Ethica Diamonds will go to the Cornwall Air Ambulance Trust and the Cornwall Wildlife Trust.

The family-run jewellery company specialises in lab-grown diamonds and ethical gemstones.

The collection features ethically-sourced semi-precious gemstones, carbon-neutral lab-grown diamonds and 100 per cent certified recycled solid gold.

"These charities do incredible work and we're honoured to support them," said a spokesperson for the firm which is based at the St Austell Business Park.