A recent study has revealed that St Ives has taken third spot in the most in-demand scenic road trip spots in the UK.

Specialist insurance broker ChoiceQuote has analysed search and social media data to uncover the most in-demand scenic hotspots for road trips this summer.

St Ives rounds off the top three with 173,000 monthly Instagram searches. The town totals an impressive 135,000 monthly Google searches, with a 49 per cent growth in searches in the past 12 months. It has also received 86,300 TikTok searches.

Studies show that Google searches for ‘UK road trips’ have risen by 84 per cent in the last 12 months.