Newlyn Art Gallery & The Exchange announced its selection to join Bloomberg Philanthropies’ prestigious Digital Accelerator Programme.
The initiative supports 200 nonprofit cultural organisations across the UK and US in strengthening their digital infrastructure to enhance operations, increase revenue, and engage wider audiences.
Joining the program presents an incredible opportunity for Newlyn Art Gallery & The Exchange to address key challenges and unlock new potential through improved digital infrastructure.
Planned upgrades include:
- Developing a streamlined Customer Relations Management (CRM) system to improve supporter and donor engagement and simplify subscription management.
- Enhancing the online shop with a unified platform that connects online and physical stock, improving the customer experience and boosting revenue.
- Introducing on-site digital displays to provide real-time event information and booking capabilities.
Gallery director James Green said: “Being selected for Bloomberg Philanthropies’ Digital Accelerator Program is a transformative opportunity for Newlyn Art Gallery & The Exchange. We are thrilled to be part of such a prestigious initiative, especially given the competitive nature of the selection process.
“This program will help us develop innovative solutions that modernise our digital infrastructure, improve operational efficiency, and elevate the online experience for our visitors and customers. We’re excited to get started and bring these projects to life.”
He added: “With Bloomberg Philanthropies’ support, we plan to consolidate or replace the various systems that have grown organically but inefficiently into a new integrated CRM system.
“Our goal is to strengthen relationships with all our stakeholders: visiting and remote audiences, creative participants, funders and supporters, artists, curators, as well as thirdsector and business partners. By improving communication, streamlining administration, generating income, and reducing costs, we aim to embed resilience into the organisation and secure its future.”
Since its inception, the Digital Accelerator Program has strengthened nearly 150 cultural organisations across the UK and US. To date, the 40 institutions that were part of the first cohort have reached over 1 million new audience members, and engaged more than 4,000 new artists and partners.
Newlyn Art Gallery & The Exchange has joined the new cohort of 200 organisations representing diverse artistic disciplines and locations across 28 UK and 52 US cities.