The founder and owner of a Cornish marshmallow maker is to appear on Channel 4’s ‘Aldi’s Next Big Thing’ on Tuesday, April 23 at 8pm.
Teagan Rowlands from Helston runs Moosh Mallows, a small independent business creating custom-flavoured marshmallows. Tegan was picked from hundreds of applicants competing for a life changing contract to stock their products in Aldi stores nationwide.
During the episode, viewers will see Teagan showcase her marshmallows inspired by cocktails such as Espresso Martini, The Gimlet (Gin & Lime), and Dark & Stormy (Rum & Ginger), in the hope that the bite-sized treats will leave the judges merry.
Presented by Anita Rani of Countryfile and BBC Radio 4 and Chris Bavin, of BBC 1’s The One Show and Eat Well for Less, the series will air every Tuesday at 8pm until May 7.
The six-part series will see suppliers compete in a range of categories including dinners and baked goods, as well as exciting new category additions: party, world, and confectionary.
Products are presented to Julie Ashfield, Managing Director of Buying at Aldi UK, who deliberates on factors such as price, packaging, shopper demand, and the ability to scale up, before shortlisting contestants down to just two.
The finalists are then given four weeks to address any feedback, with a follow-up home visit from Anita or Chris who will report back their findings to Julie. The three judges then taste test the improved products, before Julie decides the winner which will appear as a Specialbuy in over 1,000 stores.
After losing her job in 2020, Teagan started to look for career options that worked around her small children. She explains: “Setting up and running a business is a juggle with two young children but I love it! As a one-woman band, I am responsible for it all; the making, the cutting, the packing, the ‘quality control’, the marketing, and all the other not-so-fun business stuff too.
‘’Travelling up to Aldi HQ was a surreal experience. My kids would be so excited to see my products on the shelves at Aldi.’’